4 Tech Tips for Your Business
It’s amazing how much technology has grown over the past decade. While 10 years ago, having a smartphone might have been considered a luxury, finding someone that uses a flip phone is like winning the lottery.
One way to accurately describe the rise in technology is with Moore’s law. Unlike other laws (like Newton’s law), it is not a physical or natural law but instead one based on observation and is a projection. In short, Moore’s law is a projection of technological growth over the next few years. His original law stated that technological power would grow every 18 months but that has been tweaked and the general accepted amount is around two years.
But what does that have to do with your business?
Basically, if you’re neglecting the technological side of your business, you could be in for a bad time. There are many ways technology can help grow your business and keep it sustained. If you’re not sure where to start, start by reading the list below.
Making a Website
When you want to find out anything, you make sure to Google something (sorry Bing, but no one likes you). People may be looking for services your business offers and will probably turn online to do so.
Nearly 80% of all consumers do research on a business before visiting the store or buying a product. It makes sense. Being a smart consumer means doing your due diligence and homework being making a decision.
That’s why you need to make sure and have an easy and accessible website for consumers to come to you. Choosing the right domain name is just the first step into creating a successful online presence. You’ll also want to update your site regularly with content.
That content can be blog posts or simple newsletters that let your customers know about new products, offers or sales. Don’t feel like you have to write a whole book, but make sure you keep your website updated and fresh.
If you’re planning on running multiple websites at one time, you should look into the differences between cloud hosting and shared web hosting.
Social Media
Much like making your website, you want to make sure you have a strong social media presence. Everyone these days has Instagram, Facebook, Twitter or all and that’s where many people go to get their news and stay updated.
Social media is fantastic because it’s free marketing for your business. Making a page is quite easy and it’s also a great chance for you to interact with customers. You can upload pictures, have people leave you reviews and be an active member of your online community.
Storage
If you’re running a bigger business, you may have plenty of files and important documents stored around the office. You may have a lot of this information stored on hard drives but you should also be backing up your information in case of an emergency.
The best way to do this is by investing in cloud storage, where you can store all of your data in a secure location that will back everything up.
You might already be familiar with cloud storage if you have a program like One Drive or use Google Photos. These are great programs that are typically used for an individual and may not offer that much space. See if other programs have business options as you will likely be storing much more information, as well as some things that are more sensitive than pictures from last year’s family reunion.
Online Financials
Another great way to make the most out of technology and reduce costs for your business is to use an online invoicing service. Not only does this speed up and streamline the entire process, but your customers will surely thank you for it to as it makes their efforts much easier.
In addition, you can store many of your financials and make them easy to share between your accountant. Instead of pulling up old files, invest in a system that will keep everything in one place and something that makes it all easily shareable. It will certainly relieve any headaches, especially when the audit season rolls around.
